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To be a national leader and supporter of key initiatives dealing with the current and future development of skilled human resources for the automotive manufacturing industry by:
- Providing a forum to exchange information among stakeholders and audiences;
- Identifying and addressing strategic human resource requirements (leadership, skills and innovation) and labour market solutions;
- Maintaining effective links with industry stakeholders and audiences, and collectively carry out decisions and activities of common interest; and
- Promoting and enhancing the value of the automotive manufacturing sector to all stakeholders and audiences.
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